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2nd Wind

Spring 2026

Brand Identity, Packaging, Web Design

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2nd Wind cold brew range: Classic, Race, Recovery 2nd Wind brand on a large-screen editorial mockup
Single Origin Brazil badge Concentric rings badge

Title

Mono45 Headline,
Bold, 0% tracking

Subtitle

Mono45 Headline,
Bold, 0% tracking

Body

Adapter Mono PE Variable,
-7% tracking

Caption

Adapter Mono PE Variable,
-3% tracking

Second Wind
Cold Brew Coffee

Brewed for Runners

Cold brew extraction creates a smoother, lower acid coffee that works with your body, not against it. Caffeine that performs as hard as you do.

2nd Wind is the only runner-specific organic cold brew that boosts performance and supports recovery without stomach upset.

Color Palette

Neutrals

White#FFFFFF
Off White#E2E2E2
Black#000000

Ice Bath

Ice Bath#758D8F
Ice Dark#3D5C5F
Ice Darkest#001F22

Golden Hour

Golden Hour#C09645
Gold Dark#A36805
Gold Darkest#7A2D00

Trail

Trail#818370
Trail Dark#4D4F37
Trail Darkest#0E1000
2nd Wind logo-tile pattern 2nd Wind cold brew range: Classic, Race, Recovery on the brand backdrop 2nd Wind website shop: three bottle variants on a laptop Takeaway coffee cup with 2nd Wind track pattern
2nd Wind t-shirt, front 2nd Wind t-shirt, back
2nd Wind tote bag with runner silhouette, on a chair Run. Recover. Repeat. training journal lying on a running track 2nd Wind Instagram grid of quotes, photos, and product posts

Concept

2nd Wind is an organic cold brew built for runners. Each bottle is low in acid and high in caffeine, and sized for one drink before or after a run. The brand is made for people who track their splits and don't want a heavy stomach at the start line.

Brand Identity

The mark is a running track seen from above, made of three stacked oval lanes. The wordmark uses a numeric 2 so it stays tight at small sizes. Display type is set in Mono45 Headline, with Adapter Mono PE Variable running underneath as the body face. The palette pairs Black and Off White with three accents named Trail, Ice Bath, and Golden Hour, each tied to one of the three product variants.

Applications

Three bottles share a single label structure and switch colour by variant: Classic, Race, and Recovery. The same system carries onto apparel, coffee cups, social, and a website.

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