Fractul Variable

Fractul Variable is a Figma microsite prototype for a contemporary geometric sans serif rooted in architecture and modernist design, aimed at creative professionals, design students, and typography enthusiasts who pay for premium typefaces. The project started with two visual directions. Neo-Brutalism uses a black, grey, and white palette with neon yellow accents, geometric shapes, and halftone photography on a grid inspired by brutalist architecture. Blueprint borrows from architectural drawings, with a blue, cream, and grey palette, sharp-edged elements, duotone photography, and diagonal navigation arrows that reference technical documentation. The final design merges both into one hybrid, built for desktop and mobile on a modular grid with Bauhaus and Swiss influences. Since Fractul Variable is a variable typeface, the microsite shows its full weight range in motion.

Desktop Prototype (opens in a new tab) | Mobile Prototype (opens in a new tab) | Strategy Deck (opens in a new tab)