Green Roots
“Green Roots” is a fictional benefit event promoting sustainable gardening and herbs as an alternative to traditional medicine in and around San Francisco. Local farm owners and a Bay Area herbalist lead workshops on farming practices and the medicinal benefits of herbs for young people and families who want to learn about sustainable practices and natural remedies. The brand guidelines include logo variations, typography, photography direction, patterns, and illustrations, and the branding extends to a website built in Webflow and to merchandise.
