Florette
Florette is the only brand offering both dried flowers and floral extracts, made for young, aesthetically driven home bakers and cooks who treat their kitchen as a creative space. The identity comes straight from the plant world, with petals, spirals, and curling vines shaping the letterforms and illustrations. The palette is muted and earthy, anchored by Parchment and Espresso, with Rose, Calendula, and Viola accents that tell each product variation apart. The final deck includes logo variations, typography, color palette, illustrations, a pattern inspired by kitchen tiles, and photography direction. The branding appears on a website prototype, packaging for dried flowers and flower extracts, business cards, a poster, a t-shirt, Instagram, a paper gift bag, a magazine design, and an advertising banner.
