2nd Wind
2nd Wind is an organic cold brew built for runners. Each bottle is low in acid and high in caffeine, and sized for one drink before or after a run. The final brand deck covers the logo, typography, color palette, and assets like textures, patterns, and custom labels. The branding is inspired by a running track; viewed from above, the logo consists of three oval tracks stacked on top of one another, and the imagery uses motion blur. The brand identity was applied to the website, packaging, advertising banners, coffee mugs, T-shirts, shopping bags, the training diary, and social media.
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