There Is No Finish Line
There Is No Finish Line takes Nike’s 1977 slogan and rebuilds it as a website where the typography carries the message. The site runs on p5.js across a series of linked pages, set entirely in text pulled from the original poster, and responds to mouse movement and cursor position. Yellows, oranges, and greens bring energy and movement while still reading as Nike. A printed poster brings the website back onto paper.